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Thursday, September 22 • 1:30pm - 3:00pm
Eco-Influencing - Connecting Your Site With Social Media

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Sharing LTER research progress and initiatives beyond the ecological community is critical. It’s important to connect with the Next Gen of potential ecologists. Specifically, those aged 14-20 y.o., as well as the community at large, who spend more getting their information from social media platforms! So, how best to reach them?
One answer is to use the social media platforms people are already accessing. Co-opting those platforms, connecting them, cross-post photos, videos, and compelling information, and becoming “Eco-Influencers”.
This workshop will bring experts on the following topics – to learn how to:
Utilize a variety of social media platforms – connecting them to form an easy platform of information
Better utilize imagery, both video and photographs, in information delivery
Clearly develop a compelling post attract audiences
Present content on a regular basis and learn how often content needs to be generated to satisfy our audience

Lead Organizer
avatar for Scott Simon

Scott Simon

Ed/Outreach, Santa Barbara Coastal LTER

Speakers
avatar for Jill Haukos

Jill Haukos

Director of Education, Kansas State University
I'm dedicated to connecting people to the tallgrass prairie ecosystem. I work primarily with a K-12 audience, using experiential activities paired with classroom curricula, to forge long-lasting relationships between people and their ecosystem.


Thursday September 22, 2022 1:30pm - 3:00pm PDT
11. Surf and Sand Meeting Room