Name: Evidence-based Strategy for Science Communication
Start: 2022-09-21T13:30:00-0700
End: 2022-09-21T15:00:00-0700

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Evidence-based Strategy for Science Communication

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This workshop is for early career researchers, PIs, and those involved in education, outreach, and DEI who seek to develop an evidence-based strategy for stakeholder engagement and science communication. Building on his just-published book on Strategic Science Communication, John Besley (Hubbard Brook) will help participants identify audience-specific behavioral goals for communicating their LTER work and think through communication objectives that will help them achieve those goals through carefully selected tactics. Sarah Garlick (Hubbard Brook) and Corinn Rutkoski (Kellogg Biological Station) will share their experiences identifying goals and building out evidence-based science communication strategies in their respective projects. Participants will have an opportunity to design their own strategy, with guidance on differentiating goals from objectives and tactics, as well as aiming for specificity in their communication strategy.

Speakers

John Besley

Ellis N. Brandt Chair, Michigan State University

I study public opinion about science and scientists' opinions about the public. My goal is to improve the effectiveness of science communication by helping science communicators be more strategic. That means figuring out what you want (goals) and then figuring out what you can communicate... Read More →